1
Start your listing
Begin with the basics, then move through a guided four-step listing flow.
Launch Group
Start Your Horse Listing in Our Launch Group
Submit your horse for review and move through a guided seller flow. No payment required. Approved launch-group listings get free setup help, strong early visibility, and a marketplace built around transparent, trust-first selling.
Start Your Listing
Limited launch spots. Guided setup for serious listings.
Start Your Launch Listing
Let’s get your horse listed for the first featured round
No payment is required to submit your launch listing. Approved launch-group sellers receive free listing setup for the first wave.
We are not setting launch dates or end times yet for this first group. After we have enough launch-group listings ready, we will notify sellers before the first wave goes live.
How It Works
A simple path from first step to launch
2
Finish the details
Add pricing, pedigree notes, seller details, and media without facing one giant form.
3
Review and launch planning
We review the submission and notify sellers once the first launch wave is ready to be scheduled.
Why Sellers Trust It
Safer, more transparent than the usual horse-sale scramble
No proxy bidding. No hidden maximums. Buyers bid what they mean, and sellers can see a transparent auction unfold in real time.
Private seller contact information stays protected until the transaction reaches the proper stage, reducing spam and side deals.
A structured transaction flow keeps both sides moving through the same checkpoints instead of relying on loose texts and calls.
A real-time bid ledger shows the actual bidding history, giving buyers and sellers a clear record of how the auction developed.
Flat-rate listing fees and commissions mean the platform has no incentive to push bids higher behind the scenes.
Reserve pricing gives sellers downside protection while keeping the live bidding process honest and visible.
Why This Exists
Built to give quality horses better visibility
Too many horse sales get buried in cluttered listings, weak descriptions, and low-trust buyer experiences. We’re building a marketplace designed to showcase horses properly, create real buyer attention, and make the selling process easier for serious sellers.
That means no proxy bidding, no hidden maximums, no blurry fee structure, and no mystery about how an auction moved from one price to the next. Just transparent, honest auctions where the process is visible and the platform is aligned with a fair outcome.
Common Questions
Does it cost anything to submit?
No. Submitting your listing for review is free, and there is no payment step on this page.
Can I set a reserve price?
Yes. Reserve pricing is available so your horse does not sell below an amount you approve.
Can I list as auction or buy-now?
Yes. Depending on the platform setup, listings may support auction and fixed-price formats.
Do I need perfect photos or documents right now?
No. If you are accepted, we can help you organize the details, photos, and listing setup.
How are bids handled?
There is no proxy bidding or hidden maximum bidding. Buyers place bids openly, and the live bid history shows how the auction progresses in real time.
Will buyers get my phone number or email?
No. Your private contact information is protected and only released at the appropriate stage of the transaction process, helping reduce spam and backchannel offers.
When will my listing go live?
We are collecting the first launch-group horses now. We will notify sellers with launch timing once we have enough approved listings in the first group.
Final Call
Ready to be part of the first launch group?
Submit your horse now for review. Approved launch listings may receive homepage placement, email promotion, and social media exposure as we open the marketplace.